Project Goal: DC Lottery’s endgoals with running rich media were to increase engagement and awarness. Rich Media Gamification allowed consumers to interact in a fun and engaging way while driving brand awareness.
Tools: Adobe Illustrator, Photoshop, Celtra
Rich Media
Game Step 1: The game starts as a banner commonly seen on websites an in-app experiences.
Game Step 2: The game expands to a full screen experience. The user presses ‘play now’ to start the game. The game filters through 1 of 7 possible game ending possiblities, 2 of which are winning.
Game Step 3: The user is either brought to a winning endcard (the end) or sees a losing page with a firebreathing animation before being brought to the end.