DC Lottery

Role: Designer, UI designer, Coder
Project Goal: DC Lottery’s endgoals with running rich media were to increase engagement and awarness. Rich Media Gamification allowedd consumers to interact in a fun and engaging way while driving brand awareness.
Tools: Adobe Illustrator, Photoshop, Celtra

Game Step 1: The game starts as a banner commonly seen on websites an in-app experiences.

Game Step 2: The game expands to a full screen experience. The user presses ‘play now’ to start the game. The game filters through 1 of 7 possible game ending possiblities, 2 of which are winning.

Game Step 3: The user is either brought to a winning endcard (the end) or sees a losing page with a firebreathing animation before being brought to the end.

Wanna play?

Scan the QR code or click the link below!
Please view on your phone- this experience is specifically coded for mobile devices.

Play now!